HSE – QuitPublicis Dublin

HSE quit chef
  • Client HSE Quit

  • Year 2022

  • Markers of Success ICAD Bronze

  • TV/AV , Radio/Audio, Digital, Social

Our campaign for the HSE drives behaviour change by reminding people smoking isn’t the friend you think it is.



Campaign has strong potential to mobilise with 7 in 10 current and past smokers saying it would encourage them to consider getting more information or quit smoking.

Quit programme has hit their targets on sign ups for the first time they measure people visiting the site/ calling and signing up to get a Quit pack. They finished 2023 at 105% of their target, they have never hit their target before let alone surpass it.

Keep exploring